Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
World-renowned conservator of fine furniture.
Objective:
Develop a cost-effective framework for marketing a high end service with a limited prospect base.
Solution:
We helped the client develop a brand platform and messaging strategy capitalizing on:
- Decades of experience
- Ability to explain complicated concepts in an approachable way
- Enticing illustrated case studies featuring rare and beautiful objects
This website formed the backbone of our strategy.
Outcome:
The foundation we helped to build has served the client well over nearly two decades. While the site has evolved, its fundamental information structure and approach endures, providing a solid base for the client’s ongoing marketing and business development efforts.
Other Work for This Client:
- Branding
- Print collateral
- Thought leadership
- Enews
- Advertising
- Online bios/profiles
- Virtual marketing director
