
Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
Collaborate effectively | Invest efficiently | Act decisively
Many large organizations assemble big teams that spend giant sums annually to get their messages out. While it may work for them, it’s typically not effective when a more personal approach is required. Service organizations often struggle with three things when it comes to marketing:
Face it, your organization and approach are unique. To get the customers you want, your marketing efforts need to reflect that. Combine your best ideas with Evoke’s expertise and get your marketing moving in the right direction.
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan