Go beyond the what.

Identify value   |   Project personality   |   Share knowledge

You may be familiar with John Wanamaker’s quote:  “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  Wanamaker’s objectives were simple:  to get more people into his stores so they could buy more merchandise.  Your practice or organization exists for reasons that are probably not quite so easy to explain.  Any collaboration with Evoke starts with an in-depth exploration that can help you:

  • Articulate what your proposed project needs to accomplish
  • Understand how this immediate goal meshes with your long-term mission and vision
  • Evaluate your options and chart a suitable course of action

Before you invest in any marketing project, you should understand both the potential return and the possible pitfalls.  When you work with Evoke, you gain a strategic marketing partner that not only understands what to do and how to do it – but also why or why not.

Explore the why.

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