
Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
Identify value | Project personality | Share knowledge
You may be familiar with John Wanamaker’s quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker’s objectives were simple: to get more people into his stores so they could buy more merchandise. Your practice or organization exists for reasons that are probably not quite so easy to explain. Any collaboration with Evoke starts with an in-depth exploration that can help you:
Before you invest in any marketing project, you should understand both the potential return and the possible pitfalls. When you work with Evoke, you gain a strategic marketing partner that not only understands what to do and how to do it – but also why or why not.
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan