Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
Look beyond labels | Understand your value | Clarify your purpose
Whatever you do, you’ve probably been trained to think of yourself as a certain type of professional – like accountant, attorney, financial advisor or educator. Those labels say something about what you do, but nothing about how you do it or why you might the best fit for certain clients and situations. Evoke creates brand platforms, marketing collateral and business development strategies for service providers who understand that what makes them different is also what makes them most valuable. Work with us and:
You already know that your success depends largely on how deeply you connect with your audience. Collaborate with Evoke and open yourself to a process that reliably initiates, sustains and strengthens relationships throughout your practice.
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan