
Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
Share your identity | Outline your process | Package your services
You love identifying problems and helping your clients solve them. The issues you work with could be related to technology, essential decision-support or personnel, among others. Coaches need to get clients to open up – and they often have to do the same in return. Consultants are under constant pressure to demonstrate tangible value. If you have ever had the experience of clients signing up with you and leaving after only a short while, there might be a disconnect between what you present in your marketing material and who you show up as – or how you work – when you’re actually engaged with clients. Evoke can help you build marketing materials that:
No coach or consultant is a match for every client. You can ensure a better fit from the outset by creating a website, online profile, print material or promotional campaign that gives people a better understanding of what they will experience with you. What would be possible for your practice if you had a partner who could help you articulate these critical messages? Work with Evoke and find out.
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan