
Tired of Blending In?
Learn how Evoke Strategies will help you stand out from the crowd.
Drop the jargon | Simplify the technicalities | Emphasize the human
The most important thing they didn’t teach you in law school is how to run a business. A legal practice is a business like any other, and it depends on a steady stream of profitable clients. That means marketing, which goes against the grain for many lawyers. Working with Evoke, you will:
When people complain about their lawyers, it’s seldom about the quality of the legal work (how would they know?). Rather, it’s the human elements – like clear, reliable communications and a personal touch – that prevent attorney/client relationships from growing and enduring. Evoke will help you identify your strengths and weaknesses in these areas and build your marketing strategy around your – and your firm’s – genuine professional identity.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan