When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
- Their ideas aren’t good enough.
- Their writing skills aren’t strong enough.
- They don’t know enough about sales and marketing.
- Their presentation isn’t “professional” enough.
Your written materials could be driving clients to your business, building new relationships and enhancing the ones you already have. Don’t let fear stand in the way of more exposure and higher profits. The first step to creating successful materials is an emotional one, don’t be afraid. Nothing will happen if it doesn’t turn out quite the way you want it to the first time.
