
Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
Connect with their emotions | Recognize their priorities | Offer new approaches
You know you can deliver for your clients, but you also know that you can’t legally promise much of anything. The single biggest challenge most financial advisors face in marketing is trying to say something compelling while avoiding run-ins with compliance. This is equally true for fee-only and product-centric advisors. If you’re affiliated with a larger organization, more than likely it will provide tons of material. Frequently, though, that material doesn’t properly tee up the conversations you really want to have with your clients. Evoke can help you:
Money is one of life’s most emotionally-loaded topics. Advisors who understand that premise and craft their marketing, prospecting and sales efforts around it tend to get and keep more of the clients they want. Working with Evoke, you will reach a better understanding of how you meet clients where they are, handle their discomfort and earn their lasting trust.
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan