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Everyone loves the line that an attorney who self-represents has a fool for a client. The same is not quite true of professionals who try to direct their own marketing efforts, but it sure can get overwhelming. Most firms start with in-house efforts, led by one or more professionals and executed by a staff member with multiple responsibilities. As the firm grows, however, you really need a system. The problem is that it’s not really efficient – yet – for you to hire a full time director. With Evoke serving as your outsourced marketing director, you gain access to the expertise you need at a price point that makes sense. We can help:
Whether you’re a solo practitioner or with a multi-member, mid-sized firm, we would welcome the opportunity to discuss your overall marketing needs and how we might help you meet them.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan