
Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
Leverage your expertise | Make it interesting | Show why it matters
Chances are good that you have an awful lot to say about what you do for clients. However long you’ve worked in your field, you’ve acquired experiences, perspectives and intuitive knowledge that can profoundly benefit your intended audience. Sharing all that valuable information can be a bit tricky, though. What’s obvious to you might be completely opaque to clients and prospects. Additionally, much of your work centers on nuance and details that, in and of themselves, have little evident value. You also have to keep in mind that clients are not necessarily eager to spend money on your service; they’ll only do it to take advantage of an opportunity or avoid a risk. Evoke can help you:
Depending on your needs, messaging and content can take the form of a website, print collateral, online profile, advertising campaign, newsletter, article, whitepaper – or even a book. Working with Evoke, you will evaluate your needs, select the vehicles most likely to meet them and develop materials that represent you well.
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan