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Keep it brief | Focus on their concerns | Be genuine
During Covid, you probably got more comfortable being on camera than you were previously. Many people and organizations have taken advantage of that newfound ease to incorporate video into their marketing mixes. You might consider doing the same. Especially if your practice relies on relationships, letting prospects see and hear you can be a powerful way to get them to initiate communication. And if your organization and the value it provides are especially complex, video with animation can help you streamline and convey your message. As an Evoke client, you can leverage video to:
Presenting yourself, your services and your ideas through video doesn’t have to be daunting. Evoke will help you identify and refine simple messages or longer conversations, determine the most effective way to create a polished product and guide both your team and the production team to conclusion and publication.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan