
Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
Project personality | Create possibilities | Make promises you can keep
What is your brand? That question is much easier to answer when selling products than when offering services. To make things even more confusing, every professional and agency that offers a branding-related service comes at it from a different angle. Many people focus on the visual aspects of branding – logo, imagery, typography, colors. Those are essential but are only the most obvious surface manifestations of your brand. Even more important is how you get to those visuals. Look at this way: a picture may be worth a thousand words, but which thousand words? An effective brand can often jump start the process of building powerful emotional connections with prospects and turn them into profitable clients. To effectively codify and present your professional service brand, you need to look at:
Whether your established branding requires an update or you are starting from scratch, Evoke will guide you through a streamlined process to create a solid, enduring brand foundation upon which to build all of your business development efforts.
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan