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You deal with questions and ideas, problems and solutions every day. In the course of your work, you have built up a storehouse of knowledge that nobody else can replicate exactly. This knowledge is one of the biggest reasons clients hire you initially and frequently return to you with their concerns and aspirations. Usually people have to work with you to discover how insightful you can be. But what if you could position yourself as an authority to people who haven’t even considered that they might need your services? Evoke can help you create thought leadership pieces that:
Thought leadership pieces can take the form of articles targeted to specific issues, whitepapers that provide an overview of complex problems and various strategies for resolving them, or books that cover much of the breadth and depth of your knowledge and approach. Evoke might be the partner you need to finally transform one of your most valuable and ineffable assets into something tangible and engaging.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan