Branding: The Foundation of Practice Management

ABA's Law Practice MagazineHow important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice. In the March 2023 edition of the ABA’s “Law Practice Management” magazine, I offer some thoughts on the hows and whys. Thanks to Carol Greenwald, Ph.D. and Dave Christensen for bringing together some truly insightful perspectives on marketing.

Read the article here.

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