
Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
Claim your value | Present your quirks | Be generous
The most critical element in your marketing arsenal is a profile that outlines your experience and credentials, preferences and priorities. While ostensibly about you, though, it must quickly and clearly answer the age-old question, “what’s in it for me?”. Whether intended to be printed, incorporated into your website or posted to social media, your profile should be just as dynamic – or reserved – as you are. It should be up front about who you want to work with and why, and it should be organized so people can readily find the information that most interests them. When it’s time to take another look at your bio or online profile, Evoke can help you craft one that:
You’re not two-dimensional. The information you present to the world about yourself shouldn’t be, either. Work with Evoke when your profile really needs to pop.
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
When it comes to writing marketing materials, fear dooms more great ideas to premature burial than anything else. Among my clients, the biggest fears are:
Reimagine Your Practice – 7 Steps to Greater Profit, Productivity and Personal Satisfaction: Focus on You; Identify Clients; Know What You Offer; Team Up with Clients; Realign Your Culture; Assess Your Success; Review, Renew, Reboot. Build Your Practice the Logical Way:
Maximize Your Client Relationships by Carol Schiro Greenwald Ph.D. and Steven Skyles-Mulligan