Branding: The Foundation of Practice Management
How important is it to shape and actively manage a brand for your law firm? It could go right to the core of your practice.
Client: Mindi Mond New York
Purveyor and designer of extremely high end fine jewelry.
Objective:
Provide comprehensive brand and messaging strategy and support for client business rooted in her lifelong passion for fine jewelry.
Solution:
We started by developing essential branding and messaging to support a customer-direct approach presenting both extraordinary finds and a limited number of designs. Over time, the client decided to emphasize design rather than resale. We helped rationalize a collections strategy and develop material supporting outreach to retailers and publications.
Outcome:
The client’s business has thrived over 15 years. Her creations can currently be seen in some of the world’s most exclusive retailers and publications. They also frequently feature in celebrity outfits for red carpet events. The current website reflects much of the latest messaging and approach.
Other Work for This Client:
- Branding
- Print collateral
- Advertising
- PR support
- Enews
- Online bios/profiles
- Virtual marketing director
