Evocations

Want to know a little more about how we think and what we think about? You’re in the right place.

Hidden in Plain Sight:
How Cost Management Can Uncover
Thousands in Savings for Your Business
Nine Questions for Arleen M. Kahn,
President, AMK Associates

The two most critical success factors of any business are to maximize revenues and minimize expenses. A good, well-executed, strategic marketing plan can handle the revenue part just fine. But how do you make sure that expenses are really as low as they can go? We spoke with Arleen M. Kahn, President of AMK Associates, a cost management consultant for nearly two decades, working with organizations in every category, from professional firms to manufacture. Read more ..

Good Connections:
Four Interviews with Networking Experts

We all want catalysts that will help us speed up our marketing efforts and yield better bottom-line results. Networking groups are a sometimes underrated and often overlooked tool that can help you exponentially increase your exposure. But the right group is often elusive, and even once it’s found, many professionals and top-level executives have difficulty using it properly. Evoke interviewed five network experts and founders, to address some of the issues busy people face in networking.

Adrian Miller, Author, Speaker, Sales Consultant and Founder of Adrian’s Network

Bruce D. Stout, CPA, President, The Rainmakers’ Forum, Inc.

Fred Klein, Esq. and Nancy Schess, Esq., Partners in the firm Klein Zelman Rothermel and Co-Founders, Gotham City Networking, Inc.

Tam St. Armand, Entrepreneur, Risk Management Consultant and President, St. Armand Ventures

We're All Connected; The Ins and Outs of Networking
5 Questions for Andrea Nierenberg,
Best-Selling Author and President of The Nierenberg Group

No matter what your profession or experience level, networking is probably the single most critical skill you need to master. Unfortunately most of us devote only limited time to networking and that is typically used inefficiently. How can you maximize this powerful tool to help you build relationships and uncover opportunities? Here are some insights from networking guru Andrea Nierenberg, who advises that much of what we need to do is common sense, even if it’s not common practice. Read more ...

Expose Your Business: The Power of the Promotional Item
5 Questions for Ellen North President,
Concept Marketing and Promotions

Businesses often use promotional items, but very few use them well. Like any marketing activity — or expense — a promotional item should be carefully thought-out, relate to your overall brand and image strategy and fit within your marketing plan. Promotional marketing consultant Ellen North shares her thoughts on how to do this — and stay within your budget. Read more ...